Rejected Cervical Cancer Vaccines Lands in Industry Advertisement

Have a look. Australian government rejects subsidy for a cervical cancer vaccine and now it is being used in a campaign for promoting Australian biotechnology industry as an attractive destination for foreign companies. Not featured in the national immunization program, Gardasil has found a place in a print ad targeted at overseas investors. It might turn out to be a part of a larger marketing campaign. The headline of the advertisement states ‘Investment in Australian scientific excellence. The cervical cancer vaccine story.’ The ad said that this drug would become one of the biggest vaccine breakthroughs in the world of modern medicine. I was just wondering what kind of a message they are putting forward through this rejected drug.

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