BASF undertakes investment in new energy generation technology research activities in the areas of energy management and industrial biotechnology. In order to further its interests BASF is in the process of investing 3 million in LUCA Technologies. LUCA is involved in using microorganisms for reactivating the production of methane gas from fuels such as oil or coal. LUCA has plans for developing Geobioreactors into mass production methane farms which would meet the growing demand for this energy. Robert Pfeiffer, President and CEO of LUCA Technologies said: We are excited that a leading international chemical company with the stature of BASF shares our vision of this future technology. The new strategic partnership will accelerate product development to help meet the growing demands of a $150 billion United States domestic natural gas market. The funds would be used by LUCA for continuing its R&D activities in the lab and supporting testing of the technology in coal beds on its own or through partnerships with energy companies.