Very soon you would see models sashaying down the ramp wearing dresses made from Ingeo which is a fiber made from genetically engineered crop. All thanks to Biotechnology Industry Organization which is trying to use fashion statement in order to rebuild its image. Slowly and steadily biotechnology is playing a pivotal role in the apparel industry which is waking up to its customers’ concern regarding the environment and reliance of the country on foreign oil for making synthetic fabrics like nylon and polyester. On the other hand this is a concern among environmental activists who are opposing GM crops of any kind and Ingeo still supports GM crops. Let see how far these clothes go.